Saturday, March 13, 2010

So what should we do?

I've recently started working for an undisclosed hot beverage serving place. I'm sure you can all guess where it is. I did notice something the other day on opening shift though. Most of the customers who come in between 5:30 and 9:00am are men. Women tend to go through the drive thru first thing. So what could this mean? Do men just like to take their time with their coffee and women would rather have the convenience? Is it because most women have their kids in the car or have just come from dropping kids off? I'm not too sure really what the answer is but I know this is an untapped marketing opportunity.What do you think?